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We’ve got been thoroughly impressed and appreciative of the assist we obtained from Cantemo, Wellen+Nöthen, and moosystems throughout this challenge, and the end result is a particularly intuitive and seamless workflow for all our media content, whatever the distribution channel.
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So, The Procuring Channel used insights gleaned from the research staff at Rogers Media, which owns The Shopping Channel (as well as Advertising and marketing journal), to seek out out who its Canadian buyer is, what she wants and who it is not attracting that it’d want to.
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