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The event registration stage offers the first opportunity for event organizers to interact with attendees. Since this phase is of immense significance, it should be planned for appropriately. A bad experience during registration is likely to mean a bad opinion towards your event. This article offers guidelines on how to provide a smooth event registration process for your attendees.
It pays to make it possible for attendees to register for the event in question on your website. This is important because it improves the trust of your target audience. Most people buying tickets online opt out of a transaction if they are redirected to a third-party website. It is important to guarantee the safety of your target audience’s personal information. They need to be certain that any personal information they provide during the registration process would be safe, too.
Creating a short registration form guarantees a quality registration experience. If you prefer over the internet registration and ticketing, you ought to provide a registration form. An easy to fill form would ensure that attendees do not give up midway. Instead of providing a longish form, it would be better if you email your attendees another short one later. You should stay on brand to achieve continuity. Matching the color scheme of a registration form with the theme of all other event assets such as posters and email invitation would be a wise decision.
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You should avail your attendees with enough information. You should include location, parking, date and time, as well as directions information. Ensure that all attendees can find such information easily. It is integral that you communicate clearly concerning how safe their parked vehicles would be. Including contact info is important. It pays to create a website for the event in question.
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It is immensely significant that you provide an array of payment options. If your event would not be free of charge, ensure that buying a ticket would be effortless for everyone. Make it possible to buy tickets using a plethora of debit and credit cards, PayPal, and Google Checkout. In case you are offering discounts or promo codes, it is important to ensure that they are working seamlessly. Your cancellation and refund policies should be clear.
It is immensely significant to have a backup plan as far as checking in attendees is concerned. It would be a bad move assuming that there would be no hitches. Your choice online registration platform ought to be able to check in people offline. A platform that can allow you to export a guest list where necessary would be a good investment.